The B2B industry has gained prominence over the years with big technology giants like Alibaba becoming trendsetters in the industry. Needless to say, technology is a basic need for B2B trade. Globalization has had a significant effect on the entire industry. Modern B2B marketing strategies are based on technology, which includes real-time survey tools, automated mailings, and artificial intelligence-supported programming. These technologies enable businesses to communicate with larger audiences in highly specialized and targeted ways that can boost engagement and results. All these tools have a common backbone in their infrastructure which is crucial in the determination of the global B2B technology

Let’s take a deep delve into the technologies that many decision-makers think will disrupt the B2B space in 2023. A survey conducted by Worldpronet in November cited that many people believe that artificial intelligence and Virtual/augmented reality will be game changers in 2023. 55% of people think that ARTIFICIAL Intelligence will be the most disruptive form of technology while another 30% advocate for Virtual reality. 20% voted for IoT while 5% stated that 5G would carry the year for B2B.

Let’s take a look at how exactly will these technologies affect B2B

1. Artificial Intelligence

The team at SCIENCE believes that The B2B marketing landscape is being enriched by AI’s (artificial intelligence) dynamic capabilities. Marketers may automate their marketing procedures and add more intelligence to their marketing plans by using AI technology like machine learning and algorithms. As a result, B2B marketers can enhance and customize their client interactions. Artificial intelligence is crucial in the determination of customer experiences for personalization. If you are a Marketer in the B2B industry, you should take some time to upskill on AI-powered technologies such as Accenture, Which provides AI-generated B2B insights

2. Virtual/Augmented Reality

After the lockdown that shut the global airspace after the COVID-19 pandemic, virtual reality became a necessity in the business world. A recent study shows that VR has become a necessity in the building up of global businesses. Companies such as Mext have become commonplace names in the B2B space. 21% of people believe that VR technology could be a game changer in how B2B s carried out in 2023. The need for human interaction and the desire to build confidence with people all across the world can only be fostered by VR. Human nature makes us all believe more in people who we can see and VR does this for people in the B2B space.

As 2022 comes to an end, stakeholders in the B2B space need to agree on how they can better incorporate the relevant technologies in their areas of operation to ensure that the next year does not hit them hard. 2023 is bound to witness a shift in the global B2B sphere, will you be ready for it?